2010!!

Two Thousand and Ten, already. Seems like yesterday it was 2000, I was wildin' and playin' basketball like crazy. Nothing else matterd. Good times, not to say shit sucks now. The stress of the economy and job market, healthcare has taken the air outta some people. I gotta admit though, I was taken outta my element as well and didn't accomplish what I and what we sought out to do as a whole. Life happened. The Microwavable Life happened. I mean shit, we are the pioneers of it. Not to say we live it better, but we fall into it. That's how it all started. It's a act way before it's a line or blog, know'm sayin. With that said, I feel we have an opinion as well and plan to continue to do what we sought out to. So, if you was down stay down and I wish everyone a happy new year, honestly. I truly feel this one will be like none other for everyone. Godspeed.

I BE BACK TOMORROW...

I'M BACK BITCH...

I'm back bitch...A lot's been said where you been, where's the rest of the collection. POST, POST, POST, POST... I'm back been crazy busy. All kinds of shit poppin' good and bad.First off, my dad is home and doing better.My trips to the hospital are done for now.The collection, I'm a keep it funky production was pushed back due to recession related issues(call it what you want)but it's working and everything will be back moving. That's the clothing, been getting it in lately.Fresh off a trip from NEW YORK CITY. It was crazy.Been just in the middle of the MWVE LIFE...Man, I look forward to getting back to serving yall the illest of the ill.

HAPPY FATHER'S DAY...

Shout out to the father's taking care of biz. Any fool can have baby and fall into the merc and holla every now and again.. Hold ya seeds down. They'll love you for it.

AS LONG AS YOUR LIVING....

When the concept for Microwavable Life began, the gist was to highlight the illest of the ill and launch a shirt brand. It’s nothing new to us; we make silk screen shirts on a weekly basis. The culture of hip-hop and music etc, fuses into fashion so easy progression, huh? Going and going hard working hard on the fall collection, blogging like crazy trying to gather a cult following if you will. Then POW!!!, my Dad gets sick, really sick. So I’m working, running back in forth making sure he’s ok. And it dawns on me how important things are that aren’t really that important and the seriousness of cherishing those around you, even haters. They say if you don’t have haters you’re not doing anything, so.And The Microwavable Life conglomerate is still in tack, I just figured I’d weigh in on that. People, live ya life and don’t be afraid to show love to folk you love and care about cause you never know….

THINGS LOOKING UP...

*Daily update. I can't wait, days now. Shout out to folk emailing me like everyday like...WHATADOSE wtf...where it at.

WHAT UP...

*I just wanna take a break to say what up to folk down or just worthy of a what up....
Demey, what up...
Dell, what up...
Everblade what up...
Brax, what up...
Marv, what up...
Big Regg, What up...
Big Bob, what up...(get better)
Shawna, what up...
Terry, what up...
TeeTee, what up...
LouLou, what up...
Gwen, what up...
The Twins, what up...
Mann, what up...
Brand New Swag, what up...
Monkey, what up...
Chels, what up...
BMDUBB,what up...
Dijon, what up....
Rho, what up...
Ash, what up...
Fam First, what up...
The Refs, what up...
Big Curt, what up...
Candace,what up...
Burken,what up...
Leaky, what up..
Adan, what up...
Roman, what up...
Brenda Jean, what up...
E.R.,what up...
The whole A, thanks for the support...
The Tone, thanks for the support...
on and on and on....
*Any and all I forgot, you know what it is....MWVE LIFE MMXI s/s 09 coming in seconds. (DON'T BE THE SUCKA NOT ROCKIN IT)

POW!!!!

Working diligently on the the spring/summer drop. It's been awesome,really. A lot brands or companies are either to big or don't PHYSICALLY do the labor part of their collection. Not us. We silk screen everything, embroider everything, rock samples of shit before anyone sees it from us. It's been fun and the wait is almost over. More details coming sooner than soon. LOCK IN LIKE DIDDY SAYS!!! For the twitters out there.

HAPPY EASTER

THANK YOU....

I aka (ME), highlight the illest of the illest. Clothes, shoes, gadgets and music etc. And that's what it's been. But I would like to say thank you to everyone that checks the spot. MICROWAVABLE LIFE is the right now, instantaneous life we live at this moment. The culture and lifestyle we love and are very passionate about. We are just like you. Some regular people trying to stay above the water at all times and keep a level head. This is a blog but if you hang around, you'll see it's much, much more. We are not better than any of your favorite sites, nor do we come off as. But if you like what we like it's here and we highlight it. So, with that being said: THANK YOU again. And keep your eyelids fixated cause there's a lot that's about to happen.

SHIT ON MY MIND...

I was combing the net as I do on the regular.I check Hypebeast, they're one of the illest broadcasting the illest. But I have to say, I dont agree with this post I read today. About start-up brands being to logo driven. And how you should make a name for yourself before you go slapping your logo everywhere. I think you do what the fuck you wanna do if that's your brand. If your audience is feeling the movement and buy into what the brand is giving them fuck what others feel you should be doing. My opinion. Here's the article.

I was doing the routine check of the info@ email account and went through the usual mixtape and store update spam in addition to the new brand emails. Coming on the heels of yesterday’s MMA post, ironically I came across an email for this new emerging brand, inspired by the world of MMA. The designs won’t make it onto HB, but the most noticeable inclusion in this inaugural collection were a few logo-based tees. It sort of re-ignited a previous philosophy I had come to terms with awhile ago and led to me updating my Twitter with the following “Start-up clothing brands should never make a logo tee… unless of course you’re selling it to your homies.” Pretty hastily written and with some flaws in the argument but nevertheless still an encompassing theme I think holds true. So here comes an official and more comprehensive run-down on why new brands shouldn’t make logo tees off the start.
I guess having looked at a few linesheets/catalogs, I sort of developed a disdain for new brands and logo based offerings. It’s obvious that a logo represents your brand as it should. However for the consumer, you’re essentially buying into a logo to represent what a brand’s philosophy/ethos is. Now I’m a firm believer that these things should be earned and derived over time, and any brand with a clean slate doesn’t really come onto the scene with anybody knowing anything about them. It seems difficult to captivate an audience with your direction and brand’s theme over the course of one season. To utilize a perfect example, a culturally rich brand like Supreme has instant messages associated with their Box-tee. Well not the Box tee design per-say but through association, you associate that red box logo with a brand that has been an integral cornerstone for many things from music to skate and collaboration innovation. I don’t skate nor does my Supreme wardrobe extend beyond the two tees that I was lucky enough to get, but the brand itself does have a strong meaning to me based on its pedigree. I can’t time warp back to Supreme’s early days but as a retailer first and brand second they did have grounds for their now iconic tee as a revered skate shop. I assume same deal with The Hundreds as mag-first, brand-second. To me, a brand new label just can’t have this same foundation. Not to say you can’t/won’t earn it over time, but to start off in the beginning doesn’t really fly with me I guess.
There are some cases where I think logo shit is perfectly fine, like as what I touched upon, it’s just a small run for friends… after all your friends know what you’re about right? If the graphic based logo is in itself a good design, not just your brand-name in some re-appropriated font. However I don’t see it happening that often? If you’re looking to go commercial, I guess it doesn’t really matter what you do as long as you sell sell sell. *I caught some flack for saying selling to my homies, I’m not really that cheap I swear haha If you have any comments or some holes in this argument, hit the comment section!!! K fugg, bedtime… peace. -Eugene

HUMMING COMING AT CHA....

There's something coming verrry soon, that's been brewing for a while. I'll get to that in a minute. We all know spring break is upon us, and you know what that means. I myself have worked the majority of spring breaks. But my com padres and I figured what the heck, let's move around a bit. So the road trip will begin in days. Not to jump off subject, but I want to take the time to thank all who check the blog and salivate over the new hot ish. Cause I do. I promise we will continue to break new ish, and grow this conglomerate which is MICROWAVABLE LIFE. And for those who are wondering "what the hell is MICROWAVABLE LIFE"I'll explain; it's the instantaneous fast, right now life we live.It's life right now. Back to the subject at hand there's something coming please check daily cause you'll love it, I swear.

T.I. COVERS VIBE APRIL ISSUE

WHAT WE DO....

Microwaveable Life would like to introduce the following segments. The thought of the day, which speaks for itself. Whatadose is a segment about new brands hitting the market, or just ill stuff that hasn't caught the swagger jackers yet. Lastly, Who the hell is, which is a segment were we present a person of interest to you and yours.

MICROWAVABLE LIFE......

Microwavable Life is a fusion of lifestyles ranging from streetwear,food,travel, music and other facets of society.